Bonfire was created out of a company called IRIO. IRIO served as an SMS/MMS marketing provider for the property management industry and multi-location retail for 16 years. It served a wide range of customers including - Greystar, Asset Living, Irvine Company, Campus Advantage,Scion, Pinnacle, Dick’s Sporting Goods, Tempur Pedic, Bloomin’ Brands, and countless others. It was through these relationships, we gained an understanding as to the issues in each industry, and more specifically - how to address them with software.