Launching Bonfire

The beginning of Bonfire CRM! Please read about our first steps in this new world!

SMS Marketing for Property Management

In this article, we'll discuss how SMS Marketing can be used for property management. How does it differ from standard SMS communications and how can it contribute to the bottom line for apartments.

Apartment Marketing: What's Next for Email?

In this blog, we discuss the future of email marketing for the apartment industry. Specifically, we discuss the effectiveness of email marketing and its potential with marketing automation and generative AI.

Identity & Leadership

John Bower writes about the importance of identity and leadership

Why Outreach in Property Management Matters

‍With many different marketing options today, what is the best way to reach everyone? Here we discuss why multi-channel outreach is essential.

How Will Automation Evolve in Property Management?

Taylor Davis, Chief Product Officer of Bonfire CRM, discusses how automation will improve and expand in the property management industry.

Relationships Still Matter

CEO of Bonfire CRM, John Bower, talks about the future of tech and why relationships still matter in an industry barreling toward full-scale automation.

Transitions

John Bower, CEO of Bonfire CRM, discusses transition and how it shaped the new company that is Bonfire CRM.

Simplicity

CEO John Bower talks about why simplicity and connection helps drive our team at Bonfire CRM.

Reality at All Costs

NAA Apartmentalize takeaways from our CEO, John Bower

"Around the Bonfire" Podcast Episode 3

Around the Bonfire is a podcast hosted by John Bower, CEO of Bonfire. In this podcast, we tackle various business issues and discuss how to overcome them.

Apartment Marketing Solutions: Which is Best?

This article explores how to identify the best marketing solutions for your apartments and the mindset necessary to get there.